About Ferri Communications
Ferri was born because a beautiful magazine lost the newspapers that distributed it.
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The story
From a magazine that lost its channel, to an agency that builds the whole channel.
In 2014, I arrived in Canada with experience in radio, television, journalism, and political and corporate communication. Then I created a magazine. It had content, design, interviews and many hours of work behind it.
A month later, the newspapers that distributed it shut down. The magazine was still good. But the channel that was supposed to get it into people's hands had disappeared.
I cried three tears — maybe four — and started studying everything I needed to understand the business from a different angle: business creation, neuromarketing, copywriting, website design, funnels, digital advertising and sales strategy.
I learned that an idea can be excellent and still never reach the people it was meant for. I learned that communicating well opens the door. I also learned that what happens after that determines how long the door stays open.
Two years later, Ferri Communications was born.
What we do today
Communication is still at the centre.
Technology has expanded the possibilities. Artificial intelligence has accelerated execution. Automation has changed the way we work. But the foundation is still the same: understanding people, finding the right words and building a journey that makes sense for the business and for the person making a decision.
Today, Ferri Communications brings more than two decades of experience in communication and copywriting together with digital marketing, artificial intelligence and a deeply human understanding of how people pay attention, build trust and decide.
Ferri exists to put communication in charge of technology. So your offer is understood. So your marketing has continuity. So your business can move forward with processes you can actually sustain.
Journalist. Speaker. Communication and marketing strategist.
Specialist in copywriting, neuromarketing and human communication. And a considerable number of hours spent observing how one word, one page or one small detail can change a decision.
Canadian Choice Award 2024