01Personal information we collect

We collect only the information necessary for the purposes described in this policy and to provide the services requested. When you use a contact form, we may collect:

• Your name
• Your business name
• Your email address
• The need you select
• The information you choose to enter in the open text field

We may also collect information you choose to provide when you register for a lead magnet, newsletter, training, event, booking or mailing list. The exact information depends on the relevant form and interaction.

For academy purchases, payments are processed through Stripe. Stripe may collect and process the information needed to authorize and complete a payment. Ferri Communications uses the information made available to it to confirm the transaction, manage billing where applicable and provide the access purchased.

02Information collected automatically

The websites use Google Analytics, Google Tag Manager and Meta Pixel. Depending on how these tools are configured, they may collect technical and browsing information, including online identifiers, page interactions, device information, IP address, pages viewed and campaign-related actions.

Depending on how these tools are configured, the websites may use cookies or similar technologies to measure traffic, understand interactions and evaluate campaigns. This policy and the consent mechanisms will be updated if that configuration changes.

You can manage or block cookies and similar technologies through your browser settings. Some website features may be affected.

03How we use personal information

We may use personal information to:

• Respond to requests and messages
• Understand the selected need and prepare an appropriate response
• Manage registrations, bookings, lead magnets, newsletters and mailing lists
• Provide services and manage client relationships
• Process or confirm academy purchases through Stripe
• Provide access to purchased training, products or resources
• Send commercial communications where permitted and where consent or another legal authorization applies
• Understand how the websites are used and improve their content, structure and operation
• Measure marketing campaign performance
• Prevent spam, unauthorized access and misuse
• Meet legal, contractual or administrative obligations

We do not use personal information for a purpose that is incompatible with the purpose communicated at the time of collection without informing the individual and obtaining consent where required by law.

04Service providers and disclosures

To operate the websites and provide services, Ferri Communications uses or may use the following providers and technologies:

• WordPress for website management
• Yoast SEO for certain website optimization functions
• Contact Form 7 for forms
• HostGator for hosting
• Systeme.io for forms, lead magnets, lists, registrations, emails and academy operations, as applicable
• Google Analytics, Google Tag Manager and Meta Pixel for analytics, measurement and campaigns
• Stripe for payments made through the academy

These providers may access personal information only to the extent necessary to provide their services. Ferri Communications does not sell personal information.

Some providers may store, process or make information accessible outside Quebec or Canada. Where necessary, Ferri Communications will take the steps required to assess and protect any communication of personal information.

05Retention

We retain personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, manage the business relationship, meet legal, tax or contractual obligations, or resolve a potential dispute.

We periodically review the information we retain. When it is no longer necessary, we delete, destroy or anonymize it where possible. Retention periods may vary depending on the type of information, the relationship with the individual and the nature of the transaction.

06Security

Ferri Communications uses reasonable administrative, technical and organizational safeguards to protect personal information against loss, unauthorized access, misuse, alteration or disclosure. These measures include, as applicable:

• HTTPS and SSL
• Two-factor authentication
• Unique passwords
• Access limited to authorized personnel
• Backups and regular updates
• Anti-spam protection and encryption
• An internal incident-management procedure

No transmission or storage system can guarantee absolute security. We also expect you to protect your passwords and notify us if you suspect unauthorized use.

07Confidentiality incidents

If an incident involves personal information and presents a risk of serious harm, Ferri Communications will take the required steps, including assessing and documenting the incident, maintaining an incident register, and notifying the Commission d'accès à l'information du Québec and affected individuals where required.

08Your rights

Subject to legal exceptions, you may request:

• Information about the collection and use of your information
• Access to the personal information we hold about you
• Correction of inaccurate or incomplete information
• Withdrawal of consent where processing relies on your consent
• The communication of computerized personal information in a structured and commonly used technological format, where applicable
• Deletion, delisting or cessation of dissemination where permitted by law

To exercise a right, email [email protected] and describe your request. We may ask for reasonable information to confirm your identity before responding. You may also file a complaint with the Commission d'accès à l'information du Québec if you believe your rights have not been respected.

09Minors

Ferri Communications websites and services are intended exclusively for adults and professionals. We do not knowingly collect personal information from individuals under 14. If we learn that we have received a minor's information without the required consent, we will take reasonable steps to delete it or address the situation in accordance with the law.

10External links

The websites may contain links to third-party websites or services. Ferri Communications does not control their privacy practices and is not responsible for their content or policies. We recommend reviewing their policies before providing them with personal information.

11Changes to this policy

We may update this policy to reflect changes to our services, tools, practices or legal requirements. The current version will be published in the website footer and the update date will be shown. Where necessary, we will notify individuals of important changes through appropriate means.

By using our websites, you acknowledge that you have had access to this policy. Where an activity requires specific consent, that consent will be requested separately and clearly.

12Contact

For questions, requests or complaints about this policy or the handling of personal information, contact: